The Power of Email Marketing and Social Media at the Botanical Gardens

Lisa Sparks will present “The Power of Email Marketing and Social Media.” This session covers the basics of what email marketing is, why they works so well, and how to use it in your business planning and strategy to achieve specific goals. Lisa will also share key techniques on integrating social media with email marketing. Topics will also include email list building, how to avoid spam, tips for scheduling and content choices that work for both email and social media tools such as Twitter, Facebook and LinkedIn.

This session also includes some specific instruction on how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of more successful email campaigns and how they were set up to build business and drive sales.

NOTE: Participants do not need to be Constant Contact customers to attend. All information provided can be applied regardless of the system or service you are using for Email Marketing.

We will serve refreshments!