The Power of Email Marketing and Social Media

Description

The Miami Beach Chamber of Commerce
invites you to attend

The Power of Email Marketing and Social Media
GROW YOUR AUDIENCE
10 Facebook Content Strategies that Work for YOUR Small Business

During this seminar, you’ll learn:
• What social media marketing really is and why it’s important;
• Various social media networks and tools: how they interact and ways to leverage their strengths
• Why Facebook is important to your business
• The difference between posting and marketing on Facebook
• Ten tips to drive more “likes,” more “shares,” and more business

 
The Power of Email Marketing and Social Media for Small Business Owners
Lisa Sparks will present “The Power of Email Marketing and Social Media.” This session covers the basics of what email marketing is, why they work so well, and how to use it in your business planning and strategy to achieve specific goals. Lisa will also share key techniques on integrating social media with email marketing. Topics will also include email list building, how to avoid spam, tips for scheduling and content choices that work for both email and social media tools such as Twitter, Facebook and LinkedIn.
This session also includes some specific instruction on how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of more successful email campaigns and how they were set up to build business and drive sales.

About Lisa Sparks
Lisa Sparks is a marketing expert with 12 years of experience developing and implementing marketing communications solutions for small and medium sized businesses. Lisa uses her expertise to teach small organizations in South Florida how to use technology to maximize the power of relationship marketing. She is experienced in providing guidance, instruction, and comprehensive planning advice for the development, growth, and expansion of new and existing businesses. An award-winning business strategist and accomplished speaker, Lisa educated more than 3,000 people on the power of relationship marketing in 2009.