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Chaired by Melissa J. Rubin (COMPASS) the Between the Business Covers Author Series brings business leading authors to our community that inspire us. The series introduces groundbreaking and innovative business authors to our membership. This is a unique opportunity to hear them speak about their book and story, followed by a Question and Answer session.
   
This edition features Bruce Turkel, branding expert, international speaker on marketing, innovation and 
leadership. Bruce travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.

All About Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including Nike, American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.